Market Research 市場調查

Quantitative Research 定量研究

Street Intercept Survey 

A street intercept survey is a research method used to collect on-site feedback from respondents.

Street interception is a common form that involves approaching potential respondents at a specific time and place, asking several screening questions to determine the respondent's eligibility, and then asking permission to complete the questionnaire. Sometimes, though not exclusively, in return for a small incentive.


Other related services

# Price check at competitors' stores, # Customer Consumption Survey, # Shop Customer Counting Survey(For new store and contract renewal) , # Customer buying behaviour survey at stores, or others 


Central Location Test (CLT)

A Central Location Test (CLT) is one in which the research is conducted in a location such as a room in a shopping mall. Before conducting the interviews, the interviewers are well-trained by the researchers to improve their interviewing skills and avoid influencing the respondents' thinking through the interviews.

Since interviews are conducted at a specific location, managing the entire interview process and handling unexpected situations is more accessible.


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街道訪問調查

街道訪問調查是一種用於收集受訪者現場反饋的研究方法。


街頭攔截是一種常見的形式,涉及在特定時間和地點, 接近潛在受訪者,提出幾個篩選問題以確定受訪者的資格,然後 請求允許完成問卷。 有時,但不完全是,作為對小獎勵的回報。


其他相關服務

#競爭對手店鋪價格調查、#店鋪客流量統計(新店及續約)、#店鋪顧客購買行為調查 或其他


中心位置測試 (CLT)

中心位置測試 (CLT) 是一種在某個位置(例如購物中心的房間)進行研究的測試。 在進行訪談之前,訪談員會接受研究人員的良好培訓,以提高他們的訪談技巧,避免通過訪談影響受訪者的思維。


由於面試是在特定地點進行的,因此更容易管理整個面試過程和處理突發情況。


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Online Survey

A popular source of data collection is an internet survey, Internet survey, or web-based survey in which a set of survey questions is sent to target respondents over the World Wide Web.

Target respondents receive online surveys through various mediums such as emails, embedded websites, social media, instant messengers, etc.


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網上/線上調查


一種流行的數據收集來源是互聯網調查、互聯網調查或基於網絡的調查,其中一組調查問題通過萬維網發送給目標受訪者。


目標受訪者通過電子郵件、嵌入式網站、社交媒體、即時通訊工具等各種媒介接收在線調查。


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Street Intercept Survey(Hong Kong & Macau) 

街道訪問調查(香港及澳門)

(Fieldwork Photos - 街頭訪問照片)