InSightS Update

在中國大灣區商業競爭激烈的環境下，香港零售餐飲業需要尋找方法來保持競爭力並提升前線服務質量。深圳作為一個吸引香港人消費的目的地，不僅因產品或餐飲服務價格較香港便宜，更因深圳店舖或餐廳職員對客禮貌比香港更出色。這就引發了一個問題：如果香港零售餐飲業希望改善客人對服務的觀感，贏得忠誠客戶，那麼神秘顧客店舖評核計劃就成為檢測店舖服務水平的重要工具。

在開設一家新店舖之前，進行人流統計和消費者購買力調查是非常重要的步驟。這些調查可以提供關鍵的市場洞察，幫助企業做出明智的決策，並確保新店舖的成功。

In today's competitive business environment, launching a new product or service is a significant investment. It involves not just financial resources but also time, manpower, and strategic planning. To maximize the chances of success, it's crucial to conduct thorough market research before introducing a new product or service to the market. Here,...

當今的零售環境比以往任何時候都更具競爭力，企業必須與本地和全球競爭對手爭取消費者的注意力。為了在如此動態的市場中保持領先地位，了解消費者行為至關重要。其中一種最有效的方式是通過消費者流量調查來獲得這種了解。

Mystery shopping has become an increasingly popular method for retail stores to evaluate their staff's performance and assess the overall customer experience.

In today's highly competitive business environment, corporations are under constant pressure to innovate, make data-driven decisions, and stay ahead of the curve. One way to achieve these objectives is by conducting qualitative and quantitative studies. In this article, we will explore the importance of these research methodologies and how they can...

The Covid-19 pandemic has brought about significant changes in the way businesses operate. From global supply chain disruptions to shifts in consumer behaviour, the pandemic has caused widespread economic and societal impacts. As businesses adapt to the "new normal," marketing research has emerged as a critical tool for success. In this blog, we'll...

在現今瞬息萬變的商業環境中，市場調查在企業發展和競爭力提升中扮演著至關重要的角色。對於中小企業來說，有效地利用市場調查服務可以幫助他們在激烈的市場競爭中立於不敗之地。本文將探討中小企業為何更需要市場調查服務。

Mystery shopping programs are a valuable tool for retail management, providing insights into the customer experience and offering opportunities for improvement. By conducting mystery shopping visits, retail managers can identify areas for improvement in customer service and ensure that their employees follow company policies and procedures.

Market research is an essential tool for businesses of all sizes, as it helps understand the market dynamics, customer needs, and the competitive landscape. It involves collecting and analyzing market, customer, and competitor data. It can then be used to make informed decisions about a company's marketing strategy, product development, and...